Straight Up Gas Institute
ARCO’s Straight Up Gas Institute has one goal in mind: finding the right formula of quality and value to offer you good gas for less cash*. This valuable wisdom is spread to the masses with the help of ARCOmedes, an ancient Greek mathematician. Watch ARCOmedes as he teaches the ways of value. Plus, observe an experiment by the Institute that proves people really do like a few extra nickels.
* Savings based on July 2011 to August 2012 Lundberg Price Survey weighted average industry differential street price for all three gasoline grades in the following markets: Los Angeles, San Diego, Bakersfield, San Francisco, Sacramento, Stockton, Fresno, Portland and Seattle.